- The definition of stereo-types which is a standardised, often simplified, mental pictures or attitude that is held in common by members of a group.
- How we stereotype: As human we use our own unique storehouse of knowledge about people when we judge them
- How we stereotype: we categorise people on different types to simplify the task of person perception e.g. workaholic, feminist etc.
- Behaviour - typical things that people in this group do "grannies like to knit"
- Appearance - this can include, physical appearance and clothing as well as the sound of the voice e.g. " all teachers wear dreadful old clothes
- we have each a system of rules that tells us a characteristics go with other characteristics
- Changing representation - counter-types
- stereotype is constructed in ways that fit the particular medium
- counter types is still very much a stereotype
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